CTV (Connected TV Advertising): Delivering ads through internet-connected television (streaming services), where viewers stream digital content through apps (Hulu, Peacock, YouTube) on devices like Roku, Apple TV, or gaming consoles.

Session Sources: Where the users came from to access the website/ landing page

Meta: Meta business is a combination of the social media marketing done on both Instagram and Facebook

Carousel Ad: A running ad the contains more than one picture to “slide” to

Banner Ad: A form of advertising on the internet delivered by an ad server. This advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to a website or social media profile.

Geofencing: Geofencing marketing involves setting up boundaries around a point or area that track whenever someone with a mobile device crosses them. When this happens, it causes a notification that advertises a nearby store, brand, service, or product to be sent to that person’s mobile device.

Reach – the amount of accounts who received our posts

Engagement/Engagement Rate – measure of how much our audience actively engages with our content through likes, shares, and saves

CTR – or Click Through Rate, determines how many people clicked on the content after it was suggested to them in their feed

Net followers/subscribers – the amount of followers gained minus the amount lost

YOY Engagement – or Year Over Year Engagement, shows how the current month’s engagement rate compares to the same month’s engagement rate of last year